Benedict Evans: Nearly 4.8 Million Nexus 7 By Google Sold In 2012

  • February 20, 2013


Nearly 4.8 Million Nexus 7 By Google Sold In 2012

Google’s 7-inch Nexus tablet went on sales last year and was immediately hit will supply shortage.

The Google Nexus 7 received very good reviews, even from die-hard Apple advocates such as MG Siegler.

MG Siegler:

[quote] If you’re an iOS person like myself, you obviously have to think about Apple moving into this space as well. And I think the Nexus 7 shows a few places where Apple can improve the 7-inch tablet space — namely in making a device just a bit larger so it’s easier to hold with two hands, and using their existing pay-as-you-go carrier deals to offer up 3G/4G connectivity. We’ll see.

But for now, Apple’s not in this space. And the clear winner in this space is the Nexus 7.[/quote]

Fast forward to 2013 and Benedict Evans is speculating that Google/Asustek may have sold nearly 4.8 milllions.

According to Benedict Evans:

The Nexus 7 went on sale in Q3, and in October the CEO was quoted as saying: “at the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million.”


  • Around 4.8m tablets sold by the company since the Nexus 7 went on sale
  • Verbal comments indicate 2.1-2.2m in Q3, which is consistent with the total figure
  • However, that would imply a collapse in sales of all other products (616k in Q2), and might perhaps include product ramp-up in June
  • 2.4m tablets sold in Q4
  • Therefore total possible Nexus 7 sales of say 2.2m in Q2/Q3, plus at most 2.4m in Q4, and probably a hundred thousand or so less (given sales of other devices)
  • Hence, total Nexus 7 sales of 4.5m to 4.6m, and no more than 4.8m

Evans is also predicting that the Amazon Kindle Fire might have outsold the Nexus 7.

Source: Benedict Evans

Posted by | Posted at February 20, 2013 18:05 | Tags: , , , , , , , ,
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

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