Analyst: It’s Going To Be Difficult To Decide Which Apple Device To Purchase this Holiday

Analyst: It’s Going To Be Difficult To Decide Which Apple Device To Purchase this Holiday

In a note to investors, Cantor Fitzgerald’s Brian White (via Barron’s) maintained his Buy rating on Apple stock with a price target of  $777 price target

Additionally,  Brian White believes that the latest innovative products from Apple will stand the company in good stead this holidays compared to its competitors.

Brian White:

Given the recent introduction of the iPhone 5S, the iPad Air and the iPad mini with Retina Display, we believe Apple will be tough to compete with this holiday and consumers face the difficult choice over which new innovation to purchase. Yesterday, Apple announced its traditional “one-day Apple shopping event” that begins online at 3:01 pm ET (12:01 pm PT) on Black Friday and continues at Apple’s Retail Stores throughout the day. Generally, Apple discounts select items by 7-9%; however, products that are supply constrained and/or very popular recent introductions are generally not on the discount list. Last year, Apple discounted some of the Macs (e.g., Retina and non-Retina MacBook Pro, MacBook Air), certain iPods (e.g., new iPod touch, new iPod Nano, older generation iPod touch), certain iPads (i.e., iPad 2, new iPad 4); however, the price of the hot selling first generation iPad mini was unchanged at last year’s event and no price concessions were made around the Phone 5. Also, the iPad Smart Covers were cut by 28-31% last year and other accessories went on sale…

Totally agree. I want two iPads this Christmas. I’m not sure whether to get the iPad Air and iPad mini with retina display, two iPad minis with retina display or one iPad mini and one iPad mini with retina display. 🙁

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Image Credit: Apple