South China Morning Post (via Umeng, China’s largest app analytics platform) is reporting that Apple’s gamble on the iPhone 5c has backfired spectacularly in China. According to the latest data out of China, Apple’s iPhone 5c accounts for slightly less than two percent of all active iOS devices on Umeng’s app analytics network after four month on the market.
In contrast, the iPhone 5s accounts for 12 per cent and the iPhone 5 tops the chart with 15 per cent.
“The iPhone 5c, originally designed as a cheaper alternative to the iPhone 5s, launched in the mainland late September 2013. The device quickly attracted criticism for lacking features and for retailing at a 4,488 yuan (HK$5,687) price point that many customers did not find appealing for a budget phone,” the report said.
Today we reported that Apple is set to launch a 8GB iPhone 5c, which will hopefully improve sales of the handset.
Source: South China Morning Post