Clue Launches an Intelligent Tracking App That Decodes a Woman’s Fertility Cycle

Ida Tin, CEO and co-founder of Clue, has announced a new App -Clue, which that promises to help many women understand their fertility cycle. The app is available on Apple App Store.

According to the press release, “the app quickly captures key information about a woman’s fertile cycle and provides instant visual feedback to help plan and take control of her cycle.”

“Tracking apps are the second-biggest category in health apps and are being downloaded by the million,” says Tin. “We’ve built a second-generation app that provides accurate and scientific interpretations of a woman’s individual data, and can present the information she needs to understand and take control of her fertility.”

“Hundreds of women around the world have already tested the app, including designers from Apple, Frog, and IDEO,” says Mike LaVigne, former creative director at Frog Design in San Francisco, and now head of user experience at Clue. “We’ve consistently heard that women are tired of pink-themed tracking apps covered with flowers and butterflies. Our design is for women, not girls, and is modern, clean and confident. We also have totally re-thought the calendar approach because we knew we needed something much faster.”