Doug Ehrman, writing for Motely Fool, pointed out that Apple’s CEO Tim Cook comments on OLED display is reminiscent of his predecessor Steve Jobs’ – Thoughts on Flash. However, Ehrman believes that Apple has a lot to lose, in this scenario, if they do not adopt OLED.
[quote] Fast-forward to today, and you have to wonder if Tim Cook’s railing against OLED technology at a recent Goldman Sachs event is a little bit of history repeating itself. One of the highlight buzzes of this year’s Consumer Electronics Show was the OLED technology demonstrated by Samsung. With capabilities including screen flexibility and near indestructibility, it’s difficult to see how picture quality will compete with the display options that OLED make possible, but until they’re actually available, it’s hard to be sure.
Cook recently slammed the picture quality and color saturation of OLED displays, such as those offered on the Samsung Galaxy S III that’s helping Samsung give Apple a serious run for its money. Cook argues: “If you ever buy anything online and really want to know what the color is, as many people do, you should really think twice before you depend on the color from an OLED display.” Not surprisingly, he believes the company’s Retina display is the superior choice and the obvious choice.
The second, and more curious, reason to raise your eyebrows is that Apple seems to being doing some critical hiring in the OLED space. A recent story reported by the OLED Association explains that Apple recently hired Jueng Jil Lee, whose OLED experience is greater than that of anyone currently on Apple’s staff. Lee’s experience includes time at both LG Display and Cambridge Display Technology. The story is vague as to Lee’s specific role in the Apple ranks, but it strongly suggests that he will be involved in integrating OLED technology into Apple’s arsenal.
This may not be actionable just yet from an investment perspective, but if Apple’s foray into OLED proves accurate, that is definitely bullish for the stock. Unlike Flash, OLED has the potential to change a great deal about the very nature of smartphones, and Apple can’t afford to be left behind. Watching for developments in the arena is a must for all Apple shareholders.[/quote]