comScore: Apple’s US Smartphone Share Increased 3.9 Percent to 38.9 percent in February 2013
- Staff
- April 4, 2013
According to a new report from comScore, Apple Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers. This figure is a 3.9 percent increase compare to November 2012.
[quote] Smartphone OEM Market Share
133.7 million people in the U.S. owned smartphones (57 percent mobile market penetration) during the three months ending in February, up 8 percent since November. Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.[/quote]
| Top Smartphone OEMs 3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Nov-12 | Feb-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 35.0% | 38.9% | 3.9 |
| Samsung | 20.3% | 21.3% | 1.0 |
| HTC | 11.0% | 9.3% | -1.7 |
| Motorola | 9.5% | 8.4% | -1.1 |
| LG | 7.0% | 6.8% | -0.2 |
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple’s share increased 3.9 percentage points to 38.9 percent. BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).
| Top Smartphone Platforms 3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Nov-12 | Feb-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 53.7% | 51.7% | -2.0 | |
| Apple | 35.0% | 38.9% | 3.9 |
| BlackBerry | 7.3% | 5.4% | -1.9 |
| Microsoft | 3.0% | 3.2% | 0.2 |
| Symbian | 0.5% | 0.5% | 0.0 |
