Apple loses Brazilian iPhone Trademark Ruling
According to the BBC, Apple faces an uphill to claim exclusive rights to the iPhone trademark in Brazil. The Brazilian regulators have ruled that Apple cannot enjoy exclusive rights to use the “iPhone” trademark in the country.
[quote] The decision is the result of a local company, Gradiente Eletronica, registering the name in 2000, seven years before the US firm.
But the Institute of Industrial Property told the BBC it understood Apple was pursuing an appeal.
The INPI added that its decision only applied to handsets, and that the California-based company continued to have exclusive rights to use the iPhone name elsewhere including on clothing, in software and across publications.
Apple can also continue to sell iPhone-branded handsets in what is Latin America’s biggest market – however, Gradiente has an option of suing for exclusivity.[/quote]
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