In a research note to clients, Tavis McCourt analyst Raymond James said Apple will probably charge an extra $100 for the rumored 5.5-inch iPhone and users are prepared to pay this amount based on a recent survey.
Key highlights from Raymond James’s report (via MarketWatch):
- Apple will likely charge a $100 premium for the 5.5 inch version that media reports have suggested will be available a few months after the 4.7 inch version.
- Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium.
- Data seem to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.
Are you happy to be $100 for a 5.5-inch iPhone (iPhablet)?