9to5mac had linked to a never-before seen video of former Apple head of Retail Ron Johnson. The vidoe was produce by Washington Square Films (NYC) and dated 7/7/2011.
According to the report, “the video is a pretty impressive piece of work from director Peter Sillen for something that never aired publicly. Among other interesting tidbits, the video shows store mock-up inside Covent Garden (London) space in 2008 before construction with Apple execs examining design elements.”
Apple filings shows the company is very happy with their success in retail:
[quote] The Company’s retail stores are typically located at high-traffic locations in quality shopping malls and urban shopping districts. By operating its own stores and locating them in desirable high-traffic locations the Company is better positioned to ensure a high quality customer buying experience and attract new customers. The stores are designed to simplify and enhance the presentation and marketing of the Company’s products and related solutions. To that end, retail store configurations have evolved into various sizes to accommodate market-specific demands. The Company believes providing direct contact with its customers is an effective way to demonstrate the advantages of its products over those of its competitors. The stores employ experienced and knowledgeable personnel who provide product advice, service and training. The stores offer a wide selection of third-party hardware, software, and other accessories and peripherals that complement the Company’s products.[/quote]
