According to new data from Experian Marketing Services’ Simmons Connect, average adult are their devices an average of 58 minutes daily. The report also suggest that on average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting.
This report would please Apple CEO Tim Cook immensely. In an interview at D11 Tim Cook touted usage and consumer satisfaction as the areas that interest Apple more than market share.
Here is a list of some of the key points of the finding:
- Social networking eats up 16% of smartphone time while browsing the mobile web accounts for 14% of time spent.
- Emailing and playing games account for roughly 9% and 8% of daily smartphone time, respectively, while use of the phone’s camera and GPS each take up another 2% of our smartphone day.
- iPhone users spend an hour and fifteen minutes using their phones per day, a full 26 minutes more than the typical Android phone owner.
- 28% of the time that Android users spend using their phones is dedicated to talking, whereas iPhone users spend only 22% of their smartphone time talking on the device.
- Android owners also devote a greater share of time visiting websites on their phone than iPhone owners.
- iPhone owners spend a disproportionately greater share of smartphone time than Android owners texting, emailing, using the camera and social networking.
