comScore: Apple iPhone MarketShare Increases, While Android’s Falls for the First Time

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ComScore MobiLens service has reported that  during the three month average periods ending January 2013. Apple was the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android lost market for the first time, but still with a market share of  52.3 percent.

According to the report:

Smartphone OEM Market Share

[quote] 129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).[/quote]

Top Smartphone OEMs
3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-12 Jan-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 34.3% 37.8% 3.5
Samsung 19.5% 21.4% 1.9
HTC 11.4% 9.7% -1.7
Motorola 10.0% 8.6% -1.4
LG 6.7% 7.0% 0.3

 

Smartphone Platform Market Share

[quote] Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple’s share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).

centage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).[/quote]

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-12 Jan-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 53.6% 52.3% -1.3
Apple 34.3% 37.8% 3.5
BlackBerry 7.8% 5.9% -1.9
Microsoft 3.2% 3.1% -0.1
Symbian 0.6% 0.5% -0.1

 

Source: comScore

Posted by | Posted at March 7, 2013 09:39 | Tags: , , ,

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