comScore: Apple iPhone MarketShare Increases, While Android’s Falls for the First Time
- Staff
- March 7, 2013
ComScore MobiLens service has reported that during the three month average periods ending January 2013. Apple was the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android lost market for the first time, but still with a market share of 52.3 percent.
According to the report:
Smartphone OEM Market Share
[quote] 129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).[/quote]
| Top Smartphone OEMs 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Oct-12 | Jan-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 34.3% | 37.8% | 3.5 |
| Samsung | 19.5% | 21.4% | 1.9 |
| HTC | 11.4% | 9.7% | -1.7 |
| Motorola | 10.0% | 8.6% | -1.4 |
| LG | 6.7% | 7.0% | 0.3 |
Smartphone Platform Market Share
[quote] Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple’s share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).
centage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).[/quote]
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
|||
| Share (%) of Smartphone Subscribers | |||
| Oct-12 | Jan-13 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 53.6% | 52.3% | -1.3 | |
| Apple | 34.3% | 37.8% | 3.5 |
| BlackBerry | 7.8% | 5.9% | -1.9 |
| Microsoft | 3.2% | 3.1% | -0.1 |
| Symbian | 0.6% | 0.5% | -0.1 |
Source: comScore
