According to a new report published by comScore, Google Sites were ranked as the top online video content property in the US this April with 154.6 million unique viewers. This is followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million.
The report, highlights that almost:
39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.
| Top U.S. Online Video Content Properties Ranked by Unique Video ViewersApril 2013Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included) Source: comScore Video Metrix |
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| Property | Total Unique Viewers (000) |
Videos (000)* |
Minutes per Viewer |
| Total Internet : Total Audience | 181,934 | 38,751,621 | 1,201.9 |
| Google Sites | 154,553 | 13,022,807 | 401.0 |
| 62,730 | 740,844 | 25.2 | |
| VEVO | 52,906 | 613,278 | 39.2 |
| NDN | 45,294 | 497,673 | 81.0 |
| Yahoo! Sites | 45,111 | 368,957 | 72.0 |
| Viacom Digital | 43,661 | 436,319 | 46.4 |
| Microsoft Sites | 42,219 | 538,009 | 43.1 |
| Amazon Sites | 36,900 | 142,413 | 19.1 |
| AOL, Inc. | 36,115 | 625,801 | 60.3 |
| Turner Digital | 34,914 | 307,316 | 48.5 |
Furthermore, Googles Sites had the most video ads viewed in April.
According to the report:
- Americans viewed a record 13.3 billion video ads in April
- Google Sites ranked first with 2.4 billion ads.
- BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion.
- Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes.
- Video ads reached 53 percent of the total U.S. population an average of 82 times during the month.
- Hulu delivered the highest frequency of video ads to its viewers with an average of 63.
| Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedApril 2013Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix |
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| Property | Video Ads (000) |
Total Ad Minutes (MM) |
Frequency (Ads per Viewer) |
% Reach Total U.S. Population |
| Total Internet : Total Audience | 13,256,089 | 5,137 | 81.6 | 52.6 |
| Google Sites | 2,417,367 | 212 | 22.7 | 34.4 |
| BrightRoll Platform** | 2,168,331 | 1,137 | 13.5 | 51.8 |
| LiveRail.com† | 1,686,142 | 615 | 20.8 | 26.3 |
| Adap.tv† | 1,483,369 | 713 | 13.6 | 35.2 |
| Hulu | 1,443,948 | 553 | 63.0 | 7.4 |
| Specific Media** | 1,233,788 | 474 | 11.6 | 34.6 |
| TubeMogul Video Ad Platform† | 818,154 | 270 | 10.2 | 26.0 |
| Tremor Video** | 766,697 | 390 | 12.1 | 20.6 |
| NDN | 529,586 | 143 | 13.4 | 12.8 |
| Videology† | 524,490 | 223 | 7.9 | 21.5 |
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
