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Apple’s Credo Is “Enriching Lives”

Here’s another humorous piece by J.K. Appleseed (pseudonym) giving us more insight into Apple’s retail set up.

This time, J.K. Appleseed revealed what most of us already know – Apple’s credo is “Enriching Lives.”

[su_quote]

I didn’t know this until I went to work for Apple Retail, but their credo is “Enriching Lives.” I never had a job with a philosophy attached to it. I know the Marines have one. It’s Semper Fi. If you see that on a bumper sticker, it’s Latin for, “Mess with this car, and you’re dog meat.”

[..]

I first heard Apple’s credo during employee training. I was not prepared for corporate culture. Sure, there are icebreaking games and group activities, but there’s also a long section where you just sit there, and someone reads you the rules. They turn page after page in a manual, reading both the rules and the perfectly rational reasons for each rule. That was a bit intense.

The trainer asked if anyone knew that Apple Retail had a credo, which I guess is more serious than a mere motto. Several did. I didn’t. It’s not printed anywhere. Employees don’t say it aloud in the store. I got sort of a smug vibe off of those who knew what it was, and then I realized that I had just become one of them! Nobody told me we were getting a slogan! It just gets put on you with the job, along with two blue shirts and a name tag.

[/su_quote]

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By Staff

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