According to a new report from CNN Money (via data from IBM Digita Analytics Benchmark), Apple iOS mobile users have once again outspend Android users by about 25 percent on Thanksgiving Day. Apple users spent, on average, $118.57 per order compared to $95.25for Andriod.
“Apple users are three times more likely to make a purchase on their mobile or tablet device, and made up 25% of total online sales on Thursday. This is despite the fact that Google’s operating system is the top smartphone platform in the U.S. market,” the report said.
“Apple has a strong hold on online shopping,” said Jay Henderson, director of IBM Smarter Commerce. “IPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology.”
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