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Apple Tops Consumer Satisfaction Survey Ranking in South Korea
iPhone 5 with iOS 7

iPhone 5 with iOS 7Credit: Apple

Apple came out on top in a recent research by Quality Insights on customer satisfaction within the South Korean smartphone market. The Cupetino-based company defeated the likes of Samsung and LG  in the process.

According to a report by Naver (via AppleInsider), The report surveyed 44,168 smartphone owners to see how they would rate their satisfaction with both the device’s performance over the course of one year and the manufacturer’s customer service over that same period. market shows that  defeating the

Key findings of the report include:

  • Apple’s after-sale service rated highest by South Korean consumers among all manufacturers, with a 52 percent satisfaction rate.
  • This was better than the 50 percent satisfaction rate for Samsung and 46 percent satisfaction rate for LG.
  • Respondents reported more satisfaction with Apple’s speed in processing device repairs.
  • Consumers that owned iPhones were also the least likely to have to send their devices in for repairs.

The iPhone has dominated J.D. Power’s customer satisfaction for many years.

By Staff

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