Apple Is The No.1 Mobile Phone Maker In The U.S. In Q4 2012, Overtaking Samsung

Strategy Analytics, via TechCrunch, is reporting that Apple is the No.1 mobile phone maker in the US in Q4 2012. The Cupertino-based company  shipped approximately 17.7 million units in the quarter. Whilst Samung shipped an estimate 16.6 million units in the same quarter.

These shipment numbers give Apple a record 34 per cent marketshare and Samsung 32.3 per cent share market share in the U.S.

According to the TechCrunch report:

[quote] Strategy Analytics said generous carrier subsidies and extensive marketing of the new iPhone 5 model helped Apple to claim the U.S. mobile crown — taking the title from Samsung which had held it since 2008. Samsung still put in a good performance in the fourth quarter, according to the analyst — which noted that its marketshare rose five points from a year earlier. However this increase was “not enough to hold off a surging Apple”, it said.

As for LG, while it remains the third largest player in the U.S. it has struggled to compete with “an Apple and Samsung onslaught” in the high end smartphone category, said the analyst. “LG will be aiming to fight back this year with new and improved models like the Optimus G 4G LTE,” said Linda Sui, Analyst at Strategy Analytics, in a statement.[/quote]

Source: TechCrunch