Apple Has Invited An Unprecedented Number of Top Fashion Editors and Bloggers To September 9 Event
- Staff
- September 6, 2014
Reuters is reporting that Apple has invited a large number of top fashion editors and bloggers to their special event on September 9. According to the report, several fashion media editors said they received invitations for the first time to an annual September product-launch. This is one of the best indication yet that the company is likely to announce their rumored smartwatch device dubbed – “iWatch” by the media.
“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine, a first-time invitee told Reuters in an interview. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”
“It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,” Lauren Indvik, editor in chief for Fashionista and another first-time invitee told Reuters.
