According to a new report from ABI Research, Apple’s “iOS in the Car” will have a sizable share in the in-vehicle infotainment systems by 2018.
“The shipments of connected in-vehicle infotainment (IVI) systems equipped with one or more smartphone integration technologies will grow substantially during the next five years to reach 35.1 million units globally by 2018. Of these, 43.6% will be equipped with MirrorLink, 49.8% with Apple’s “iOS in the Car”, and 28.2% with other technologies by the end of 2018,” the report said.
Apple describes “iOS in the Car” as the following:
iOS in the Car seamlessly integrates your iOS device — and the iOS experience — with your in-dash system. If your vehicle is equipped with iOS in the Car, you can connect your iPhone 5 or later and interact with it using the car’s built-in display and controls or Siri Eyes Free. Now you can easily and safely make phone calls, access your music, send and receive messages, get directions, and more. It’s all designed to let iPhone focus on what you need, so you can focus on the road.
“It is inevitable that consumers will demand to be able to use their smartphones in cars, even in luxury cars equipped with the latest top-of-the-range fully embedded infotainment systems. However, OEMs producing lower-end mass-market cars will probably invest significantly less on developing their own systems and rely more on smartphones-centric infotainment solutions,” continues Owen.