Study: The iPhone is the Most Social Device


ShareThis recent study of social behavior across devices  revealed important insights into what people are sharing, on which devices, and the social networks they are sharing to the most.

The study found that Apple’s iPhone is the most social device. The study compared 4.9 billion social patterns across desktop web and 1.2 billion social patterns across mobile web.

Key findings include:

  • The mobile web is twice as social as desktop: Consumers are nearly twice as likely to click and share content on social networks through mobile devices as opposed to desktops.
  • The iPhone is the most social device: Users are three times more likely to share content via their iPhone versus the desktop and one and a half times more likely to share on an iPhone versus all other mobile devices.
  • Sharing activity on mobile is dominated by Facebook, Twitter and Pinterest: Facebook accounts for 60 percent of sharing on mobile and Pinterest is nearly three times more represented on mobile than on desktop. Most email sharing happens on the desktop but rarely on mobile.
  • Facebook is the number one social channel on iPhones, but Pinterest is the number one social channel on iPads: Consumers share to Facebook 66.4 percent of the time on iPhones compared to other channels while Pinterest is the dominating social channel on iPads with almost 50 percent of social activity.

“Digital is reshaping the publishing and advertising industries while mobile has changed the way people find, consume and share information. Regardless of the device or channel, sharing is the purest expression of interest-based social activity,” says Kurt Abrahamson, CEO of ShareThis. “With these insights, publishers and advertisers can understand the connections between content, consumers, their devices and their sharing habits in order to navigate the ever-changing digital, social and mobile landscape.”


Posted by | Posted at July 24, 2013 01:19 | Tags: , , ,
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

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