More Details On What Was Missing From The iPad Event

Yesterday, I linked to a Ben Thompson article – Whither Liberal Artsin which he expressed his displeasure of the iPad event on Tuesday. Christina Warren of SVBTLE took the opportunity to write a rebuttal to Ben Thompson’s piece in the midst of downloading Mavericks to her computer.

Christina Warren:

So are we really going to say that liberal arts are gone from Apple because of an ad designed to show off the amazing industrial design of the iPad Air? Let’s be serious.

Look, I’m not going to argue with the central thesis that Apple is a different company today. Like Gruber, I’ll absolutely concede that Apple is different and it shows.

But I vehemently disagree that Apple has abandoned the liberal arts.

Subsequently, Thompson felt the need to set the record straight with another interesting article –The Missing “Why” of the iPad, which eloquently described what was missing from the iPad event.


Ben Thompson:

That line is flattening much too soon for a product as truly revolutionary as the iPad. It is not obvious to customers what the iPad is and why it matters.

This, then, is what makes the iPad different – and yesterday’s event more alarming – from a story-telling perspective: a phone and a computer are known quantities. There is no need to answer why. And so Apple’s continued excellence on the “What” and “How” truly shine. The iPad, though, has always been different by virtue of being not only a new product, but a new category. It needs not only the design of “What” and the technique of “How,” but the meaning of “Why.”

There is no one in the world better at “What” than Jony Ive, and no one better at “How” than Tim Cook. But who at Apple knows “Why”?

Posted by | Posted at October 24, 2013 22:45 | Tags: , , ,
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

The Next iPhone Release: Rumors, Features, and What to Expect

February 26, 2024
As we edge closer to the unveiling of Apple's next...

Will Apple Develop a ChatGPT A.I. Competitor?

April 23, 2023
Apple has always been known for its innovative products, from...

© 2023 THETECHSTORM. All Rights Reserved.