Apple is set to release another revolutionary product in the rumored iWatch iTime and Mr. John C. Dvorak is once again pouring scorn on Apple’s effort.
According to Dvorak, Apple’s smart watch device – iTime, would not make it as an accessory for the iPhone:
[su_quote]Apparently, the final decision depends on whether the watch is a full featured phone by itself—or a controller for an iPhone, an accessory. The people who want to buy it want it to be an actual phone in the watch. This means the device becomes a sort-of iPhone nano, a self-contained mobile phone controlled with a Bluetooth headset of some sort. I completely missed the importance of this point.
I got a lecture from a potential buyer, who will only purchase an iTime as a replacement for the iPhone rather than an accessory. But all evidence leads me to believe this device will be an accessory.
Doing that limits the appeal to people who were promised a sleeker gadget profile, which they desperately need, because they never manage to pare down anything. It’s tablet computing all over again.
Dvorak went on to lament that putting a bunch of sensors on the device wouldn’t save it from ultimate failure:
[su_quote]It’s also not enough to be a health monitor. The idea that we want to cover ourselves with sensors to keep track of every bodily function as if we’re robots running diagnostic tests is idiotic. Not that this sort of personal inward surveillance wouldn’t be a lot of fun on a date (plug an analysis tool into each other’s sensors and run lie-detection software during the dinner conversation. That would be a hoot). But for now, sensors are best suited to the hypochondriacs out there worried sick about their lipids. This will soon be replaced by some other fad.
But here’s the thing – When it comes to Apple,John C. Dvorak has a track record of woefully trying to predict Apple’s future success or demise in this case.
John C. Dvorak, March 2007 – Apple should pull the plug on the iPhone:
[su_quote]The hype over the unreleased iPhone has actually increased over the past month despite the fact that nobody has seen or used the device. This, if nothing else, proves the power of branding and especially the power of brand loyalty.
It’s the loyalists who keep promoting this device as if it is going to be anything other than another phone in a crowded market. And it’s exactly the crowded-market aspect of this that analysts seem to be ignoring.
What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a “reference design” and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures.
It should do that immediately before it’s too late. Samsung Electronics Ltd. might be a candidate. Otherwise I’d advise you to cover your eyes. You’re not going to like what you’ll see.[/su_quote]
No one can predict the future, but I’m confident that if Dvorak taking time off from his busy schedule to writing off the iWatch, Apple might have a hit on their hands.