Today we reported that investment firms Canaccord Genuity (analyst – T. Michael Walkley) and Raymond James (analysts – Tavis C. McCourt and Daniel Toomey) highlighting that Apple is taking the US smartphone market by storm. Apple critics would point out that it wouldn’t be long before the US smartphone market saturates, resulting in Apple demise.
However, a new report from Horace Dediu suggest that the US smartphone market is unlikely to become saturated before late 2020.
If true, this is great news for current and potential Apple investors.
By using Rogers’ Diffusion of Innovations theory, Horace Dediu was able to extrapolate the latest comScore data on smartphone penetration in the US market (currently at 61%).
Here are the findings:
The next few years are shown in the following extrapolation.