According to a new article, Apple has reportedly stopped placing orders with its upstream suppliers for components for its Mac PC products.
“The suppliers originally expected to finish digesting their Mac inventories in April, but are now stranded waiting for further instructions from Apple,” Aaron Lee and Joseph Tsai report for Digitimes. “The sources revealed that Apple’s Mac orders to the supply chain dropped to almost nothing after the Lunar New Year holidays. Apple had high hopes for its Mac product lines and placed aggressive orders at the end of 2012; however, the company is now badly affected by the decision.”
The report went on to suggest that the sharp drop in order may show that Apple has underestimated the weak demand in the PC industry. Additionally, iPads and Tablet PCs may also be cannibalising the PC market more severely than expected.
“In the past, Apple usually gave its suppliers its shipment forecast for the upcoming quarter (12 weeks), but the company did not give a shipment forecast for the second quarter and some suppliers are concerned that shipments may not resume until late May,” according to the report.