CIRP: Apple’s Customers Tend to be Richer and Better Educated than Samsung’s

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According to a new report from by Consumer Intelligence Research Partners (via Fortune), Apple’s customers tend to be richer and better educated than Samsung’s. Additionally, iPhone owners also tend to be younger, contradicting the “your granddad phome” tag Samsung is trying to put on iPhone.

Key highlights from the CIRP Report include:

  • 42% of Apple’s customers between July 2012 and June 2013 were upgrading from another iPhone
  • 43% of Samsung’s customers had previously owned an Android phone, but not necessarily one made by Samsung
  • Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%)
  • Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)
  • Among switchers, Samsung drew more customers from HTC, Motorola (GOOG), and Nokia (NOK), while Apple drew more from Blackberry (BBRY)

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Source

Posted by | Posted at August 19, 2013 20:30 |
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

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