Apple Voted Coolest Brand in UK

  • September 24, 2012


Apple is the coolest in the UK

According to a CoolBrands survey carried out in the UK, Apple has been judged the coolest brand in the UK. The survey include responses from 3,000 consumers and a panel of 39 experts. The Cupertino company  fended off competition from last year’s winner Aston Martin and 2012 highest climber YouTube to take the coveted price.

The list included other technology brand such as Sony, Bang & Olufsen, Bose and Nikon. Twitter was the only brand in the social media category feature in the top 20 list. The surprise omission being Facebook, given how popular the social network is worldwide.


The CoolBrands top 20

    1. Apple

    2. YouTube

    3. Aston Martin

    4. Twitter

    5. Google

    6. BBC iPlayer

    7. Glastonbury

    8. Virgin Atlantic

    9. Bang & Olufsen

    10. Liberty

    11. Sony

    12. Bose

    13. Haagen-Dazs

    14. Selfridges

    15. Ben & Jerry’s

    16. Mercedes-Benz

    17. Vogue

    18. Skype

    19. Nike

    20. Nikon


In an interview with the BBC, Stephen Cheliotis, chairman of the CoolBrands expert council had this to say,  “It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brands to free or more affordable brands that provide us with pleasure.”




CoolBrands 2012 – 13 Official Results

CoolBrands,  BBC

Image: Blackturtleneck

Posted by | Posted at September 24, 2012 08:30 | Tags: , , , , , , ,
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

Will Apple Develop a ChatGPT A.I. Competitor?

April 23, 2023
Apple has always been known for its innovative products, from...

The Latest Apple iPhone News: What to Expect in 2023

February 12, 2023
Apple Inc., the leading tech giant in the smartphone market,...

© 2023 THETECHSTORM. All Rights Reserved.