According to a CoolBrands survey carried out in the UK, Apple has been judged the coolest brand in the UK. The survey include responses from 3,000 consumers and a panel of 39 experts. The Cupertino company fended off competition from last year’s winner Aston Martin and 2012 highest climber YouTube to take the coveted price.
The list included other technology brand such as Sony, Bang & Olufsen, Bose and Nikon. Twitter was the only brand in the social media category feature in the top 20 list. The surprise omission being Facebook, given how popular the social network is worldwide.
In an interview with the BBC, Stephen Cheliotis, chairman of the CoolBrands expert council had this to say, “It is interesting that in this age of austerity our perception of cool has increasingly shifted from aspirational, luxury brands to free or more affordable brands that provide us with pleasure.”