Tim Cook: Apple Watch Will Operate Apple TV And Other Things, No Need For Remotes

  • September 23, 2014

In a wide ranging interview with Bloomberg Businessweek, Apple CE TIm Cook pointed out that one of the feature of the Apple Watch, which was shown at the event was that it can operate the Apple TV. According to Tim Cook, this will stop people from worrying about remotes following through the cushions of the sofa.

Excerpt from the interview:


Cook: I truly look at it more like how Apple did. Anybody coming out of there yesterday knows that innovation is alive and well in Cupertino. If there were any doubts, that should be put to bed. I don’t think there should have been doubts before. Certainly we weren’t doubting ourselves. We’ve been working on these products for a long time.

With the watch, most companies—you can just tell from what’s out there in the marketplace—they just take what’s there, like a phone UI [user interface], and strap it on the wrist, and it becomes a smartwatch. And we knew that wouldn’t work. The screen is too small. It obstructs the view. And so a lot of thinking went in about how to solve that issue. And I think we have come up with a way that not only makes it usable, but it makes it brilliant.

I love operating my Apple TV from the watch. I don’t have to worry anymore about the remote falling through the cushions of the sofa.

I don’t recall seeing an Apple TV app for the watch.
There’s—I don’t think we showed this. I’ve got a little advance copy. And so it will operate your Apple TV, and you can imagine that it can control other things as well.


This echoes a Steve Jobs’ comment in his authorized biography by Walter Isaacson:


‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”


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Posted by | Posted at September 23, 2014 15:24 |
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

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