Apple has decided to produced three new Mac commercials to broadcast durig the 2012 London Olympics.
This is what Sean Hollister of The Verge, had to say about the new commercials.
Whether or not you like Apple products, it’s hard to dispute the power of the company’s iconic ad campaigns. From the famous “1984” ad for Macintosh, 1997’s “Think Different,” the 2006 John Hodgman / Justin Long “Get a Mac” series through to today’s iPhone ads, the work of TBWA/Chiat/Day has been consistently simple and clever, positioning Apple products as perfectly crafted moments of zen-like calm that make your life easier.
Apple’s latest series of three commercials, broadcast during the 2012 London Olympics, are nothing like that.
I totally agreed with everything he said. To be honest, this is the first time I’m ever so slightly concern about what is happening to Apple under Tim Cook.
