Steve Jobs Was Keen On Locking Customers Into Apple’s Ecosystem

According to a new report from the Wall Street Journal, Apple’s former CEO Steve Jobs told employees in an email that the company’s goal was to make all its products work seamlessly together. This will hopefully lock more customers into Apple’s ecosystem.

“Tie all of our products together, so we further lock customers into our ecosystem,” Jobs wrote in October 2010 outlining his plans for his company’s annual Top 100 meeting. The Top 100 meeting is a prestigious event attended only by Apple’s top 100 employees to discuss the company’s future

Steve Jobs also stated that “Apple is in danger of hanging on to old paradigm for too long (innovator’s dilemma)” and “Google and Microsoft are further along on the technology” to connect and synchronize contacts, calendars, photos, music, videos and bookmarks across all devices using online services.

BN-CE423_jobs10_F_20140402002516 BN-CE424_jobs20_F_20140402002641

Image: WSJ

Other key quotes from the email include:

  • 2011: Holy War with Google
  • Apple needed to catch up to Android where we are behind. Especially in areas such as notifications, tethering and speech.
  • Apple could leapfrog Android with features like Siri, Apple’s speech-recognizing digital assistant.

The email was revealed by Samsung’s legal team during the second trial between the two companies in U.S. District Court in San Jose, Calif.


Posted by | Posted at April 2, 2014 15:50 |
Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts

The Next iPhone Release: Rumors, Features, and What to Expect

February 26, 2024
As we edge closer to the unveiling of Apple's next...

Will Apple Develop a ChatGPT A.I. Competitor?

April 23, 2023
Apple has always been known for its innovative products, from...

© 2023 THETECHSTORM. All Rights Reserved.