According to a new report from the Wall Street Journal, Apple’s former CEO Steve Jobs told employees in an email that the company’s goal was to make all its products work seamlessly together. This will hopefully lock more customers into Apple’s ecosystem.
“Tie all of our products together, so we further lock customers into our ecosystem,” Jobs wrote in October 2010 outlining his plans for his company’s annual Top 100 meeting. The Top 100 meeting is a prestigious event attended only by Apple’s top 100 employees to discuss the company’s future
Steve Jobs also stated that “Apple is in danger of hanging on to old paradigm for too long (innovator’s dilemma)” and “Google and Microsoft are further along on the technology” to connect and synchronize contacts, calendars, photos, music, videos and bookmarks across all devices using online services.
Other key quotes from the email include:
The email was revealed by Samsung’s legal team during the second trial between the two companies in U.S. District Court in San Jose, Calif.