According to the latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to October 2014, sales of the iPhone 6 and iPhone 6 Plus is on a tear and on course to break sales in the first quarter.
The data shows that the launch of the iPhone 6 has sent Apple’s share of British smartphone sales up 10.4 percentage points. Apple now accounts for 39.5% of British sales, its highest ever level.”
“Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6,” Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said. “In major European economies, the US and Australia, Apple’s share of sales has risen. This success is particularly evident in Great Britain, where Apple now has its highest ever share of sales with 39.5%. Most of these sales were driven by loyal Apple users. Some 86% of British buyers upgraded from an older iPhone model, only 5% switched across from Samsung.”
From the report:
[su_quote] Sales in the US
In the US, Apple sales rose by a more modest 0.7% in the three months ending October 2014 versus the same period a year ago. Verizon (42.2%) and AT&T (41.4%) took an almost equal share of iPhone 6 sales, but AT&T held an impressive 63% share of iPhone 6 Plus sales, showing that it was being favoured on larger screen devices. The iPhone 6 outsold the iPhone 6 Plus by a 3:1 ratio, with 6 Plus buyers tending to be older than iPhone 6 buyers. Overall, iPhones made up four out of the five best-selling models over the past three months.
Sales in China
In China, Apple’s share grew by 0.2 percentage points to 15.7% in the three months ending October, growth driven by the success of the iPhone 6. Both the iPhone 6 and 6 Plus became available in China on October 17 and, despite the short availability, the iPhone 6 was the third best selling device in October. However, it is local brand Xiaomi that continues to dominate. Its Xiaomi RedMi Note ‘phablet’ was the top selling model in October, bringing Xiaomi’s share of the market to 29.9% over the past three months.[/su_quote]