Japans biggest mobile carrier NTT Docomo Inc said it lost 40,800 subscribers on net basis in November, while Softbank’s subscribers grew by 301,900 and KDDI’s users grew by 228,800.
The biggest mobile network in Japan is reporting net lost of subscribers due to their inability to sell Apple’s iPhone.
According to Reuters:
[quote] Japan’s dominant mobile carrier NTT Docomo Inc said it lost 40,800 subscribers on a net basis in November, as users switched to Softbank Corp and KDDI Corp to grab an Apple Inc iPhone 5 supplied in Japan by the two smaller carriers.[/quote]
This is in contrast to what is happening at the other two carrier selling the iPhone in Japan. According to the report, “the number of Softbank’s subscribers grew by 301,900, with the upstart carrier winning the most users on a net basis for the 11th straight month. The number of KDDI’s users grew by 228,800.”
NTT Docomo has reported that this is they it was the first drop in the number of users in over five years, and its biggest user decline on record.
It no coincidence that this has all happen after the launch of Apple’s iPhone in 2007. It also begs the question, is Android really winning comsumers heart despite its huge marketshare?