According analyst Horace Dediu, the launch of Apple Watch is comparable to the launch of the Mac or the iPhone. Dediu elaborated by suggesting the Apple Watch is a completely different product in that it tries not to do more but to do less. However, the things it does are more meaningful, more thoughtful.
Horace Dediu:
However it does not feel like a watch conceptually. I find myself drawn into a conversation by its vocabulary of vibrations. I find myself talking to it. I find myself listening to it. I find myself glancing at information about faraway places. I find myself paying for things with it. I find myself checking into flights with it. I order transportation, listen to news, check live data streams and get myself nagged to exercise. It tells me where I am. It tells me where to go. It tells me when to leave.
Nothing ever worn on a wrist, or anywhere else for that matter, has done any of these things before. Not only are these things mesmerizing but they are done in a productive way on a wristwatch. In other words they are done in a mindful way.
