According to Business Insider, the time on Apple devices in printed and TV commercials use to be 09:42 since it was exactly at this time Steve Jobs unleashed the revolutionary iPhone to the world in 2007 and changed everything.
It is precisely at this time, Jobs said:”Today Apple is going to reinvent the phone.” This time can be verified by Engadget’s live blog of the event, according to the report.
Fast forward three years and the time changed to 09:41, to reflect the time the iPad was unveiled in 2010.
In an interview with Secret Lab back in 2010, former Apple former iOS chief Scott Forstall had this to say about the change in time:
[su_quote] “We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”
“So you add a couple of minutes.”
“Yeah! And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are – the secret of the magic time.”[/su_quote]
