comScore: Apple Ranks No.2 In OEM Market for First Time



comScore Reports October 2012 U.S. Mobile Subscriber Market Share

According to data from the comScore MobiLens, the US are slowly but surely changing their dumbphones for a smartphone. And Apple and Samsung appear to be reaping the benefit of this.  The report highlighted  key trends in the U.S. mobile phone market during the three month average period ending October 2012. The study surveyed over 30,000 U.S. mobile subscribers.

The report shows that for the fist time, Apple has ranked second in the Top mobile OEMs table with 17.8 percent, overtaking LG in the process. From the report:

[quote] For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3 percent of U.S. mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8 percent market share (up 1.5 percentage points), followed by LG with 17.6 percent share, Motorola with 11 percent and HTC with 6 percent.[/quote]

Top Mobile OEMs
3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jul-12 Oct-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.3% 0.7
Apple 16.3% 17.8% 1.5
LG 18.4% 17.6% -0.8
Motorola 11.2% 11.0% -0.2
HTC 6.4% 6.0% -0.4


Google’s Android operating system captured 53.6 percent of smartphone subscribers with Apple taking 34.5 percent. RIM, Microsoft and Symbian captured 7.8 percent, 3.2 percent and 0.6 percent respectively.


Top Smartphone Platforms
3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jul-12 Oct-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 52.2% 53.6% 1.4
Apple 33.4% 34.3% 0.9
RIM 9.5% 7.8% -1.7
Microsoft 3.6% 3.2% -0.4
Symbian 0.8% 0.6% -0.2


Source: comScore 


Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

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