comScore Reports October 2012 U.S. Mobile Subscriber Market Share
According to data from the comScore MobiLens, the US are slowly but surely changing their dumbphones for a smartphone. And Apple and Samsung appear to be reaping the benefit of this. The report highlighted key trends in the U.S. mobile phone market during the three month average period ending October 2012. The study surveyed over 30,000 U.S. mobile subscribers.
The report shows that for the fist time, Apple has ranked second in the Top mobile OEMs table with 17.8 percent, overtaking LG in the process. From the report:
[quote] For the three-month average period ending in October, device manufacturer Samsung ranked as the top OEM with 26.3 percent of U.S. mobile subscribers (up 0.7 percentage points). Apple ranked second for the first time on record with 17.8 percent market share (up 1.5 percentage points), followed by LG with 17.6 percent share, Motorola with 11 percent and HTC with 6 percent.[/quote]
| Top Mobile OEMs 3 Month Avg. Ending Oct. 2012 vs. 3 Month Ending Jul. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.6% | 26.3% | 0.7 |
| Apple | 16.3% | 17.8% | 1.5 |
| LG | 18.4% | 17.6% | -0.8 |
| Motorola | 11.2% | 11.0% | -0.2 |
| HTC | 6.4% | 6.0% | -0.4 |
Google’s Android operating system captured 53.6 percent of smartphone subscribers with Apple taking 34.5 percent. RIM, Microsoft and Symbian captured 7.8 percent, 3.2 percent and 0.6 percent respectively.
| Top Smartphone Platforms 3 Month Avg. Ending Oct. 2012 vs. 3 Month Avg. Ending Jul. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Jul-12 | Oct-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 52.2% | 53.6% | 1.4 | |
| Apple | 33.4% | 34.3% | 0.9 |
| RIM | 9.5% | 7.8% | -1.7 |
| Microsoft | 3.6% | 3.2% | -0.4 |
| Symbian | 0.8% | 0.6% | -0.2 |
Source: comScore
