During the fifth day of the latest trial between Apple and Samsung, Apple’s damages expert Christopher Vellturo, an economist, explains to the jury why Apple is entitled to $2.2 billion in damages from Samsung for infringing on five of theirr patents.
Christopher Vellturo told the court that during the period of infringement, the smartphone market was “in a profound state of change and growth because so many people are coming in and buying phones,” hence the hefty price.
“Apple’s main rival (Samsung) stood to benefit the most from any infringement that cut into iPhone and iPad demand,” Vellturo said. “That had a dramatic effect on Apple, and the compensation is therefore substantial.”
Below are documented evidence presented in the trial which shows Sasmung was desperate to beat Apple using any means available:
Shin is quoted as saying the difference between the iPhone and Samsung’s phones at the time was “truly heaven and earth.”
In another presentation, Samsung said: “Beating Apple is #1 Priority (everything must be in context of beating Apple)” and “the threat from Apple is extremely real.”
