In a new study by Harris Poll EquiTrend® (EQ) in 2013, Apple has won Brand of the Year distinctions in three categories – Computer, Tablet and Mobile Phone.
According to the report, the study measures the perceptions of 38,500+ American consumers on more than 1,500 lifestyle, product and service brands across over 155 categories.
“Americans continue to give Apple brands strong ratings,” says Manny Flores, Senior Vice President at Harris Interactive. “And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”
Consumer Connection measures a brand’s Emotion, Fit, Trust and Performance; Brand Momentum is comprised of Energy, Ubiquity, Future Outlook, Leadership and Popularity.
Computer brands ranked above category average:
|
1 |
Apple Computers – 2013 Computer Brand of the Year |
|
2 |
Hewlett-Packard (HP) Computers |
|
3 |
Dell Computers |
|
4 |
Sony Computers |
Tablet brands ranked above category average:
|
1 |
Apple iPad Series – 2013 Tablet Brand of the Year |
|
2 |
Kindle Fire Series |
|
3 |
Google Nexus Series |
|
4 |
Samsung Galaxy Series |
|
5 |
HP Slate Series |
Mobile Phone brands ranked above category average:
|
1 |
Apple iPhone – 2013 Mobile Phone Brand of the Year |
|
2 |
HTC Phone |
|
3 |
Samsung Phone |
|
4 |
LG Phone |