We are continuously looking to promote the works of aspiring designers in their quest to provide a different design solution to what is currently offered in iOS 7. Today we are looking at Lorenzo Rojas work.
Here Lorenzo Rojas shares his design philosophy:
I did some changes to the icons structure. I wanted the icons to be more defined. I say this is because the official apps are too rounded. I thought that we must have a circle or a square, but not some element trying to be both. (this is just my personal view, I like when design is honest). So I decided to make them square, with beautiful rounded corners, but visually they are squares.
Lorenzo Rojas: The App Store Icon I created, connects with that “7” with the same strategy. I think that the app store is the most powerful app we have in our phones. It provide us with the rest of the apps. I thought it was the one to get those powerful colors in the logo and leave a big white space around it. I think it looks pure and coherent with the iOS 7 logo.