Apple Internal Document Reveals Consumers Want Larger And Cheaper iPhone

The second trial between Apple and Samsung is giving the public new insight as to the goings-on at both companies.

Recode has published internal documents  from Apple which shows the Cupertino-based company is concern about following iPhone growth rate despite putting brave face in public.  One chart states:  “Customers want what we don’t have,” cheap and larger smartphones.

Apple Fy 14 Planning

Here we also have a copy of internal documents showing how Samsung when about copying the “Slide to Unlock” feature on the iPhone:

Samsung UX

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