60 % Of iPhone Owners Use Apple Maps In UK; Google Maps Usage Has Fallen To 18 %
According to the report, data supplied exclusively by ComScore. The information was collected via the GSMA Mobile Metrics measurement product, which measures the app being used if someone queries map data while not connected to a Wi-Fi network.
Hesham Al-Jehani, Europe mobile product manager for ComScore, noted: “the Google Map figures are only based on those who use the app using an operator data network, so it doesn’t include those who use it only on a Wi-Fi connection.” But he thinks the latter “is probably not that many and shouldn’t affect the trend.”
However, by September 2013, total use of Google Maps had dropped to 1.83m UK iPhone users even though the total ownership had grown to 10.35m. Apple Maps users, meanwhile, totalled 6.23m, or 60.2% of all users, the report said.
“For Apple, removing Google from the iPhone and installing its own maps system was a strategic move which it made to be able to control elements such as voice-guided satellite navigation, location-based search, advertising and shopping, and to avoid giving up user data which Google would be able to monetise – and grow stronger from,” Charles Authur reports for the Guardian.