We are marking #World AIDS Day by turning Apple's logo red. Together we can achieve an AIDS free generation. pic.twitter.com/3kdx9UZr9f
— Tim Cook (@tim_cook) December 1, 2013
According to AppleInsider, Apple has been championing the fight against AIDS with their Product (RED) campaign.
“In 2011, Apple Store employees began specifically promoting Product(RED) products, which Apple donates part of the purchase price to the Global Fund to fight AIDS in Africa,” Daniel Eran Dilger reports for AppleInsider. “Apple has been selling Product(RED) devices since 2006, the year the program was created by U2 lead singer Bono and Bobby Shriver. Bono praised Steve Jobs for calling attention to the program, noting that Apple has has been the largest contributor to the Global Fund to Fight AIDS and that “Apple’s involvement has encouraged other companies to step up.””