Editorials Category

apple-ceo-tim-cook thetechstorm

Posted On June 23, 2015By Storm WilliamsIn Apple News, Editorials, Featured

Editorial: Decision-Making At Apple 

Apple’s values are now aligned with those of Tim Cook. Taylor Swift’s letter and Apple Music fiasco illustrate that he needs to be more assertive. While the world applauded Taylor Swift for taking on Apple and winning, I’m more concern about why it even came to this. I believe Apple is the best pro-consumer company in the world, creating products with care and quality that delights most of us. It’s clear Apple had two choices – cut a deal with the music industry that makes business sense for the company spreadRead More
Apple Watch
To those who managed to get their hands on an Apple Watch (or any smartwatch), you probably heard this question before: “Is that an Apple Watch on your wrist?” Now there is an official answer. In a post on Medium, Apple Analyst had this to say: [su_quote cite=”Apple Analyst”url=”https://medium.com/@jfmartin67/showing-off-your-apple-watch-an-simple-guide-5049aa8c94e1″]You have to focus on three main areas: the time feature, a fitness feature and the convenience of the device. You begin by saying that what you did get for yourself is in fact a great watch that you can adapt toRead More
iphone6-lob-hero-bb-20150316
According to a new report from Digitimes, Apple will use smaller LED backlighting chips measuring 0.4t (dimensions of 3.0 x 0.85 x 0.4mm) in the next generation iPhone (iPhone 6s). Comparatively, the LED chips for backlight units (BLUs) on the exiting iPhones is 0.6t (3.0 x 0.85 x 0.6mm), according to the report. “Considering patent issues and stable production, Apple will still have Japan-based Nichia and Toyoda Gose supply the 0.4t LED chips for the BLUs,” Siu Han and Adam Hwang report for Digitimes. “As such LED chips are smaller withRead More
AppleWatch_3

Posted On May 6, 2015By Storm WilliamsIn Apple News, Editorials, Featured

The Apple Watch As A Gaming Device

In mid-April, we posted some quotes from analyst Horace Dediu supporting the launch of the Apple Watch as a watershed event. Dediu compared the launch to that of the iPhone or Mac before it, and indeed Apple’s newest major product does seem to have that type of potential to establish an entire new tech market of its own. For now though, most consumers are still getting used to the idea and/or functionality of the Apple Watch, and no one seems quite sure what to do with the thing. To someRead More
How To Check The Size of Your Photos Library thetechstorm

Posted On April 10, 2015By Storm WilliamsIn Apple News, Editorials

How To Check The Size of Your Photos Library

Apple unveiled their new Photos app with the latest OS X 10.10.3 update. One of the major features is that users are now able to access their photos and videos stored in iCloud Photo Library from the Mac, iOS devices or iCloud.com. The down side to this is that you will have to purchase extra iCloud storage depending on the size of your library. The video above is a quick tutorial on how to check the size of your Photos Library. SourceRead More
appletv
According to the latest report from BuzzFeed, Apple’s next generation set-top box will not support 4K video capability. It is rumoured that Apple will give 4K a miss since it is not a widely accepted format and its currently expensive to support at scale, according to the report: [su_quote] Enabling 4K video support in Apple’s first major overhaul of Apple TV in three years might seem like a smart bit of future-proofing — particularly given reports that the A8 chip in the guts of the iPhone 6 and 6 Plus isRead More
iPhone Force Touch
Well respected Apple analyst Ming-Chi Kuo of KGI Securities told investors in a research note on Thursday that the next-generation iPhone will feature the new Force Touch input found in the Apple Watch and 13-inch MacBook Trackpad. According to AppleInsider, Kuo believes that the new technology will be the most significant change to the iPhone to date that Apple might just call the new device “iPhone 7” instead of “iPhone 6s.” “We believe that the iPhone’s Force Touch sensor doesn’t directly detect the pressure applied by fingers,” Kuo said. “Instead, itRead More
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Sketchy new images of the rumored iPad Pro have surfaced on Italian website HDBlog.it . The purported iPad Pro features a camera and microphone hole sit in the upper-right, next to a pair of switches set into the curve of the right edge. More importantly, there is speculation that the new iPad could sport a USB-C connector.   From the article: On Chinese microblogging site Weibo, were published some images that might be shown the alleged iPad Pro. In the pictures, they would have seen a second connector (it is not known whether LightningRead More
Coque-iPhone-6C-01-2

Posted On March 30, 2015By Storm WilliamsIn Apple News, Editorials

Purported Rear Shell of 4-Inch iPhone 6c Surfaces

It has been widely rumored that Apple is working a new iPhone 6c to launch later this year. Here we have images from Future Supplier of the purported rear shell of the rumored device. From the article iPhone 6C Rear Housing-1At the first glance, it looks just like a normal iPhone 5C rear housing, but if you take a closer look at it, you will find something different. There are two distinct differences. The first is the rear camera flash hole. For iPhone 5C, the hole is a round shape, while for theRead More
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Many, including yours truly, have been patiently waiting for Apple to upgrade their current Apple TV box since 2013. According to a new report from BuzzFeed the wait might be over this summer. Writing for BuzzFeed, John Paczkowski has revealed that sources familiar with the company’s  plans Informed the publication that a new set-top will be unveiled at  its annual World Wide Developers Conference in June along with a long-awaited App Store.  John Paczkowski: [su_quote] ….the new Apple TV box itself, expect an updated design and new innards: the company’s latest A8Read More
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John Gruber linked the video above on DaringFireball with the following quote: [su_quote] It’s great that the new Apple allows engineers talk about things like this publicly.[/su_quote] It’s a MUST see!Read More
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Shipments of iPhone Devices To Top 50 Million Units In 2Q15 Apple is expected to set another record for iPhone sales in its fiscal 2015 second quarter. According to a new report from Digitimes, Apple is expected to ship over 50 million units in its fiscal 2015 second quarter, an increase of 14.4% from 43.7 million units shipped in the same period last. The company has recently sold 74.5 million iPhone units in 1Q15, which is a new record. These numbers are fueled by the huge demand for the iPhone in China.Read More