Tim Cook has said that “money is not a motivator for me.” No doubt that is mostly true. What does motivate him? The morning meeting with the lawyers over the next patent suit? Responding to customer complaints over iCloud or email? Reviewing highly complex procurement contracts? Testing the iWatch 18 months before its launch? Firing Scott Forstall? Firing John Browett? Interviewing candidates to replace him? Talking with Walt Mossberg? Meeting with the CFO to decide when to buy back the next chunk of the company? Having to sit through that meeting where they discuss how the HVAC plans aren’t up to code on the new headquarters and then being interrupted because PR is upset that so many of the Apple faithful are inquiring about the allegations that Steve Jobs and Eric Schmidt conspired to keep engineering salaries in check?
It all seems so exhausting.
Tim Cook will both never be Steve Jobs and always compared to Steve Jobs. That also seems an unnecessary burden.
I really do not know…
Because he loves the company?