In a new report from research institutes Ad Age (via TechWeb), Apple retains the top position as the highest spender on advertisement in the US. However, Samsung is in hot pursuit – showing that the company is prepared to compete with Apple on all fronts.
Key highlights from the report:
- Samsung’s advertising spending jumped 58 percent, totaling $ 881 million, ranked second.
- Apple is ranked first with about $ 1 billion in advertising expenditure.
- The advertising expenditure of the top 100 companies spending an average increase of only 2.8%, while Samsung expenditure growth rate of 58%.
- Samsung ad spending in the U.S. market is the fifth of its global expenditure -its global advertising spending over $4.4 billion.