TechCrunch has published of Apple new Retail Store in the Stanford shopping center. This new store will be close to a Microsoft store in the same shopping center.
Whether for pure dollars and cents or for appearances (maybe both), Apple has been very aggressive in Palo Alto in the past couple of years. The company had a very nice store on University Avenue in downtown Palo Alto; in October 2012, they moved down the street to an even bigger, more prominent location. Now, this new store in the Stanford shopping center is supposed to become one of the company’s flagship stores.
We’re told that the company tests its retail products at the Stanford Shopping Center and University Avenue locations; when the company began offering self checkout, the engineers who worked on the project were in those stores testing the new systems. This new flagship location offers enormous space for testing new retail products, and makes the nearby Microsoft store an afterthought at best.
A report by Ifo Apple Store suggest that the store design was completed in 2011 by Apple’s long-time architectural firm Bohlin Cywinski Jackson and was approved by Steve Jobs.
In other news, Apple has reiterated their stands that they knew nothing about “PRISM” prior to being contacted by news organizations. The Cuperitno-based company.