Whether for pure dollars and cents or for appearances (maybe both), Apple has been very aggressive in Palo Alto in the past couple of years. The company had a very nice store on University Avenue in downtown Palo Alto; in October 2012, they moved down the street to an even bigger, more prominent location. Now, this new store in the Stanford shopping center is supposed to become one of the company’s flagship stores.
We’re told that the company tests its retail products at the Stanford Shopping Center and University Avenue locations; when the company began offering self checkout, the engineers who worked on the project were in those stores testing the new systems. This new flagship location offers enormous space for testing new retail products, and makes the nearby Microsoft store an afterthought at best.
In other news, Apple has reiterated their stands that they knew nothing about “PRISM” prior to being contacted by news organizations. The Cuperitno-based company.