Posted On June 17, 2013 By In Apple News, Featured And 320 Views

iNews: Apple Building New Store and Reiterate their Stands on PRISM

stanford apple store

TechCrunch has published of Apple new Retail Store in the Stanford shopping center. This new store will be close to a Microsoft store in the same shopping center.

Billy Gallagher:

Whether for pure dollars and cents or for appearances (maybe both), Apple has been very aggressive in Palo Alto in the past couple of years. The company had a very nice store on University Avenue in downtown Palo Alto; in October 2012, they moved down the street to an even bigger, more prominent location. Now, this new store in the Stanford shopping center is supposed to become one of the company’s flagship stores.

We’re told that the company tests its retail products at the Stanford Shopping Center and University Avenue locations; when the company began offering self checkout, the engineers who worked on the project were in those stores testing the new systems. This new flagship location offers enormous space for testing new retail products, and makes the nearby Microsoft store an afterthought at best.

A report by Ifo Apple Store suggest that the store design was completed in 2011 by Apple’s long-time architectural firm Bohlin Cywinski Jackson and was approved by Steve Jobs.

stanford apple store

 

 

In other news, Apple has reiterated their stands that they knew nothing about “PRISM” prior to being contacted by news organizations. The Cuperitno-based company.

Apple’s Commitment to Customer Privacy

[zilla_alert style="grey"] Two weeks ago, when technology companies were accused of indiscriminately sharing customer data with government agencies, Apple issued a clear response: We first heard of the government’s “Prism” program when news organizations asked us about it on June 6. We do not provide any government agency with direct access to our servers, and any government agency requesting customer content must get a court order. Like several other companies, we have asked the U.S. government for permission to report how many requests we receive related to national security and how we handle them. We have been authorized to share some of that data, and we are providing it here in the interest of transparency. From December 1, 2012 to May 31, 2013, Apple received between 4,000 and 5,000 requests from U.S. law enforcement for customer data. Between 9,000 and 10,000 accounts or devices were specified in those requests, which came from federal, state and local authorities and included both criminal investigations and national security matters. The most common form of request comes from police investigating robberies and other crimes, searching for missing children, trying to locate a patient with Alzheimer’s disease, or hoping to prevent a suicide. Regardless of the circumstances, our Legal team conducts an evaluation of each request and, only if appropriate, we retrieve and deliver the narrowest possible set of information to the authorities. In fact, from time to time when we see inconsistencies or inaccuracies in a request, we will refuse to fulfill it. Apple has always placed a priority on protecting our customers’ personal data, and we don’t collect or maintain a mountain of personal details about our customers in the first place. There are certain categories of information which we do not provide to law enforcement or any other group because we choose not to retain it. For example, conversations which take place over iMessage and FaceTime are protected by end-to-end encryption so no one but the sender and receiver can see or read them. Apple cannot decrypt that data. Similarly, we do not store data related to customers’ location, Map searches or Siri requests in any identifiable form. We will continue to work hard to strike the right balance between fulfilling our legal responsibilities and protecting our customers’ privacy as they expect and deserve. [/zilla_alert]

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Storm is a technology enthusiast, who resides in the UK. He enjoys reading and writing about technology.

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