Stride gum today announced the release of its iOS game, ‘Gumulon’, a groundbreaking game controlled by chewing. Yep you read that right, a game you can control by chewing!
By using the front-facing camera – on select mobile devices, players can use their mouths to completely control the intergalactic action, the press release states. Apparently, chewing will cause the main character – Ace to jump.
‘Gumulon’ is an innovative slice of entertainment. We always seek to engage our fans and provide unique experiences,” said Lauren Sella, Stride Senior Brand Manager. “The most exciting thing for us is that chewing Stride gum now provides a truly original way to use gum chewing to control and play a mobile video game.”
According to the press release:
‘Gumulon’ is set in the dark, cavernous depths of an endless outer space mine. Players play as Ace, a maverick mining professional on planet ‘Gumulon’. One day, during a heroic mining mission in Gumulon’s deepest mine, Ace awakens a terrifying prehistoric cave beast. Narrowly avoiding the monster’s jaws, our hero begins a death-defying climb to freedom, as the fast-paced action of ‘Gumulon’ begins.
In addition to compelling game play, game unlocks can be activated by scanning the barcode on packs of Stride gum while in the app. The barcodes on each of the nine Stride flavors unlocks a different bonus to give Ace an extra boost.”
‘Gumulon’ will also feature unique social media components. As Ace falls into the jaws of the monster, the front facing camera captures a still of the player’s face, creating an image featuring the player’s top score and chewing face that can then be shared across their social media channels.
‘Gumulon’ is available free on the AppStore: http://appstore.com/gumulon or, via gumulon.com, where consumers can also discover more about the ‘Gumulon’ story. The game was created in collaboration with W+K London and Johnny Two Shoes compatible with iPhone 4s, iPhone 5, iPad 2, iPad 3rd & 4th generation, iPad Mini, iPod Touch 4th & 5th generation.
It’s time to start chewing!