Today, Beats Electronics LLC (Beats) announced a new music service called project “Daisy” and the appointment of Ian Rogers as CEO. Beats is a leading audio brand co-founded by Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine. The press release stated that,” Rogers will oversee the direction, vision and strategy for project “Daisy” and the talented team developing the service.”
According to the statement, Rogers will take up his leadership position at MOG, the streaming music service Beats acquired in 2012 also. He will be reporting directly to Beats CEO and Co-founder Jimmy Iovine and President and COO Luke Wood.
“The new service will benefit from the creative vision of music icon and newly appointed Chief Creative Officer Trent Reznor and is set to launch in late 2013 as a stand-alone company under the Beats Electronics umbrella.”
“What’s missing from the digital music landscape is a cultural context,” said Iovine. “We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it.”
Rodgers has recently resign as CEO of Topspin, however he will remain on the Topspin board of directors and serve as Executive Chairman. It is anticipated that he will bring a wealth of experience to his new role. According to the report, “Rodgers track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and “Daisy” within the burgeoning and competitive digital music space.”
“For Ian, innovation and disruption is a concept he has mastered — he is able to instinctively identify the opportunities for growth and improvement that exist in the digital music space better than anyone I have ever met and he knows what it takes to win,” said Luke Wood . “There is no one better for this role.”
“After years of fighting and uncertainty, it’s now undeniable all the world’s music will be available on every device by just clicking play. However, the current streaming experiences aren’t good enough. They aren’t good enough for fans, who need it to be easier to find music they love. And they aren’t good enough for artists, who want to grow their audiences and make money,” said Rogers. “This is the opportunity I’ve been working toward my entire career.”